Print-on-demand isn’t boring. It’s actually sexy and dynamic.
I’m all about finding innovative ways to make customers feel unique and valued by providing them with something distinctive. That’s part of what makes being in the print-on-demand industry so exciting.
We get to find systematized ways of creating a really personalized experience for customers.
When we are able to follow these steps all the way through the workflow, this approach ensures they don’t feel like just another face in the crowd, one of tens of thousands receiving identical treatment.
What does this have to do with laser engraving? Watch the video to find out.
Transcript
Lately, I’ve noticed an increasing number of posts in my Instagram feed showcasing people using laser engraving in incredibly creative ways, particularly with packaging. It’s particularly interesting to me because of my past experience when I was running our print-on-demand factory, where we used epilogue engravers for all sorts of product customisation. But some of the latest applications I think are just plain clever. One that struck me was the potential for using lasers with packaging. Much of the industry uses custom labels with generic recyclable plain corrugated board. A nice application is to put a high-speed laser in line with your shipping workflow to create completely custom branding on the board. I like it because when packaging is created this way, every package seems unique. It adds value, but it’s all just driven by systems. And this means that it’s just really simple to execute and it still delivers that level of deep personalisation that we all strive for in this industry. So here’s a shout-out to the humble laser engraver. If that sort of idea sounds interesting for the sorts of workflow that you need to run in your business, reach out, ring my bell, I’d love to talk with you about it.
