The Difference Between Workflow and Automation (Video)

< 1 min read

This week, Andrew Smith, Founder | MD at ZenSmart, breaks it down. Workflow is how work moves through a factory, while automation connects process stages to eliminate inefficiencies. Get both right, and you’ll drive serious profitability. Read more in Andrew’s latest video post!

Transcript

A lot of people find it difficult to define automation, let alone workflow automation. So at the risk of being accused of splitting hairs, this week I wanted to talk about these two words and why they are important. So firstly, workflow. Workflow is how work is done, it is the rhythm of how the work flows around the factory. Automation on the other hand is how individual process stages are connected together to remove inefficient and redundant actions. Efficiency is the outcome of combining workflow and automation. And if you have lots of individual processes optimally connected together with the right work flowing through the right process at the right time, then you create a cadence of manufacturing that will put serious dollars back in your bottom line. And that’s what we do. You define a workflow, you automate the process, you therefore achieve a breakthrough in efficiency. If you’d like to know more about what we can do for you in order to make that happen, reach out, we’d love to talk with you about it.

See also  Looking Past Automation: What's the Bigger Picture?

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What’s new in ZenSmart this month Sammy Brent, CIO • 20 June 2026 • We

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We have delivered print on demand automation solutions that have made a profound difference to some of the largest and most diverse factories in the world. Our vision is to make this capability available to all print on demand sites, from photo to merchandise, apparel to giftware – and sites from big to small, without the big up-front price tag. Your success will be our success.

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