The Print On Demand Challenge (Video)

The Print On Demand Challenge (Video)

Decades in the print on demand industry has taught me there are valuable lessons to be learned from bitter experience.

In this video, I share what I believe is the essential print on demand challenge and reveal principles for achieving optimized manufacture.

So if you, or someone you know, cares deeply about ensuring every single item you produce and deliver doesn’t just meet demand, it exceeds expectations, watch the video and then reach out to me.

I help turn print on demand hope into reality.


In print-on-demand, it’s critical that we have a get-it-right, first-time, every-time sort of attitude. Every fail, every missing order is a disruption to workflow that costs you money and risks your SLA. But it’s not easy to manage the demands of multiple product ranges, flexible production, diverse teams, tight timelines, and the many finishing workflows that you have, especially when you are manufacturing to tight SLAs. This is daily challenges striving to create repeat perfection that most people find super hard. Now I observe two critical drivers of why this scene is so hard. Firstly, most manufacturers have invisible sections in their workflow. And secondly, there’s no accountability, no chase down when things do deviate from your normal manufacturing process, so things just don’t get better. And I’ve seen this happen time and time again in both small plants as well as big ones. And that means that profits are hampered, customers are given less-than-perfect service, and business relationships are risked through SLA breaches. My view is that there are two foundation principles for optimized manufacturing. Firstly, that you need a no-islands policy. Every action by every person and every machine needs to be visible. And secondly, the visible information needs to be created. That means highly visible dashboards showing targets and how teams are performing needs to be part of your DNA. There’s a bit of subtlety to all of those principles. So if you’re interested in knowing more, send me a DM. I’m happy to share stories of how others have gone about it. So thanks. That’s it for this week. Go well. Bye. Bye.

Andrew Smith

Andrew Smith is the CEO of ZenSmart, a leading workflow automation platform that streamlines manufacturing in On Demand plants across the world.


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