ZenSmart Direct Mail

Maximize Efficiency in Your Direct Mail Production

Outpace your competitors and enhance profitability with ZenSmart Direct Mail workflow automation.

Discover how agile, just-in-time production can transform your direct mail operations.

Begin now with a free 60-day trial and experience the impact of agility.

Perfect for:

  • Bills
  • Invoices
  • Statements
  • Newsletters
  • Transactional
  • Advertising
  • Letters
  • Postcards
  • Flyers
  • Leaflets
  • Brochures
  • Catalogs
  • Promos
  • Vouchers

...and so much more!

Since 2014, ZenSmart has been trusted by the world’s premiere print on demand fulfilment houses

zensmart is showing Logo for "district," featuring the initials "dp" in a stylized design. "district" is written in lowercase letters in a modern font. Below, there are the words "PHOTO - PRINT - DECOR" in a smaller font, indicating the services provided. The color scheme is blue. with print workflow automation
zensmart is showing Green circular logo with “B2C telecom” written in white letters. The letter "C" is stylized to resemble a telephone handset. with print workflow automation
zensmart is showing Logo of Printique, an Adorama company. The logo features a stylized heart on the left with horizontal lines forming the shape, followed by the text "PRINTIQUE" in uppercase, and below it, the text "AN ADORAMA COMPANY" in smaller uppercase letters. with print workflow automation
zensmart is showing Logo of Photobook Worldwide, featuring a blue square with a white lowercase "p" next to the text "Photobook Worldwide" in blue. with print workflow automation

Efficiency. Privacy. Accuracy. ZenSmart.

In the direct mail industry, efficiency, privacy and accuracy are crucial. ZenSmart’s workflow automation software enhances your production process, ensuring every piece of mail is produced and shipped on time and gives you powerful tools to ensure each batch is produced to perfect count with fails rapidly re-joining the batch to streamline lodgement. 

Automate your workflow from data processing to final mailing, gaining full visibility and control over every stage. Track performance, reduce errors, and handle large volumes with ease. 

With ZenSmart, you can achieve up to 30% efficiency gains, ensuring your direct mail campaigns are executed flawlessly and on schedule.

ZenSmart Direct Mail is a tailored package specifically designed to achieve peak efficiency in direct mail manufacturing. It’s the end result of decades of on-demand manufacturing industry experience and optimizing production for ever smaller batches.

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zensmart is showing A person wearing glasses and a purple hoodie reviews a stack of papers in a room with industrial printing equipment. The setting appears to be a print shop, with various printing machines and stacks of paper visible around them, likely preparing materials for direct mail campaigns. with print workflow automation

Optimize print production

ZenSmart features a powerful queuing and batching system enabling you to define the fuels which enable Jobs to be Batched together to optimize press submission.  It means that additional yield can be extracted from the presses and better return on capital. It’s all completely defined by you in Flow Designer, it’s your system and you are in control.

Flexible, redundant manufacturing

Leveraging Flow Designer business rules, Press Operators can last-minute determine which press-finishing workflow that batches are sent down. It enables flexible press-finishing work flow.  Direct integration with inserters like Pitney-Bowes means that a complete information circle is created, delivering resilient job execution.

zensmart is showing A person in a yellow shirt and blue jeans operates a green industrial bookbinding machine in a workshop setting. The machine, integral for Direct Mail projects, is equipped with multiple clamps and levers. The workspace appears organized with additional equipment visible in the background. with print workflow automation
zensmart is showing A woman with braided hair and a gray shirt is smiling while holding a sheet of paper in a modern, industrial setting. Surrounded by machines with control panels and lights, she appears to be engaged with the automated equipment, seamlessly managing the workflow. with print workflow automation

Manage failed insertions and spoils

One of the enemies of direct mail is spoils from failed insertion.  This creates a bad flow where the spoils have to be routed back to the press.  ZenSmart enables complementary fail-flow to be defined so that any spoils can be printed (on the same or different press) enabling a perfect lodgement to be achieved to the original timeline that was defined for the job.  That means costs are strictly controlled and customer satisfaction maximized.

Monitor staff and station performance

One of the central tenets of ZenSmart is that every staff member and every workstation or machine has an identity.  Staff logon onto their station and every unit of work that passes their workstation is logged against them.  It means that every person and every machine in the facility is accountable for their work.  Rich information is captured by ZenSmart that provides powerful insight into machine, person and team productivity as well as fail rates and performance to time.  It’s an incredibly powerful combination that can underpin far-reaching decisions that can have a big impact on production strategy.

zensmart is showing A smiling woman with a bun hairstyle, dressed in a grey shirt, stands in a warehouse and scans packages at a machine. Shelves with various items and boxes are visible in the background. She appears focused and content with her task, perhaps organizing photo prints for shipment. with print workflow automation
zensmart is showing A man with glasses and a beard operates a computerized control panel in an industrial setting. Holding a tablet, he appears focused on the screens displaying various data and graphs related to automation software. The background shows machinery and equipment. with print workflow automation

Totally control performance to SLA

With each unit of production carefully monitored at each production stage, this data flows back into ZenSmart WIP manager.  In WIP manager not only are you alerted to work that is over SLA but also work that is not traveling through production at the required rate.  It’s a friendly yet powerful set of tools that enables clear oversight of all work to ensure ship to SLA to your defined due dates.

Pack validation

ZenSmart enables any number of components or accessories to be defined against the job. Barcode scans of the accessories provide the control to ensure that at pack stations staff are adding the correct elements to the order.  Alternatively dynamic rule based visual and audible alerts can be defined instructing different actions (and of course performance is fully tracked).

zensmart is showing A person in a blue sleeve is holding a stack of printed papers bound together by a yellow rubber band in a printing facility. The background shows blurred machinery and more stacks of direct mail materials. with print workflow automation
zensmart is showing A pile of blue and white GDex shipping envelopes, each containing shipping labels with barcodes and addresses, lies stacked and scattered in a seemingly unorganized manner, reminiscent of a chaotic direct mail marketing campaign. with print workflow automation

Achieve least cost shipping

ZenSmart can seamlessly integrate with existing mail platforms via the rich ZenSmart Shipping API or there is a host of integrations available with platforms such as InfoShip, ShipCaddie and many direct logistics provider integrations from Fedex to DHL, US Post to Royal Mail.  Lastly should you require it, ZenSmart has a powerful least cost ship system that can perform either table lookups or real time reverse auctions to get you the very best mail rate.

ZenSmart goes beyond traditional automation

It’s a comprehensive production management solution designed to optimize your entire direct mail and pack operation.

In an industry where batches are getting smaller and agile production is becoming the norm, ZenSmart stands out as a critical component.

Why Choose ZenSmart for Direct Mail?

  • Labor Cost Reduction: Minimize labor expenses with streamlined processes.
  • Material Efficiency: Maximize material usage to reduce waste.
  • Seamless Workflow and spoil recovery: Harmonize the flow of goods through your facility for smoother operations.

Begin your transformation journey with a complimentary 60-day trial today.

Introducing the ZenSmart platform

Order Processing, Queueing and Batching

Effortlessly streamline your order management

With direct integrations to Amazon, Etsy, Taopix, Printbox and more, coupled with intelligent queueing and batching technology, ZenSmart makes it easy to standardize order metadata, organize workflow and optimize your order volume, regardless of the source.

Impose and release to print

Simplify your printing process with visual precision

ZenSmart Imposition offers a seamless standardization of input files, coupled with an intuitive visual designer interface utilising drag-and-drop functionality – all whilst maintaining efficient press release management, ensuring no job is overlooked.

Multi-block finishing

Tailored finishing workflows for complete operational transparency

Craft precise product flows aligned with your specific business demands and equipment – ensuring thorough tracking through every workflow stage, even for complex setups with multiple blocks and diverse requirements.

Combine and Dispatch

Integrated shipping solutions for singles and multis

Effortless shipping integration for all transactions regardless of unit count and product mix. From single packages to complex multi-department orders, ZenSmart streamlines your logistics management, saving you time and ensuring customer satisfaction.

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