In this new video, Andrew Smith, Founder & MD at ZenSmart, unpacks the 2025 Inktavo Salary Survey—and why rising labor costs demand smarter systems. If you’re investing in people, make sure you’re also investing in the workflow automation that protects your margins.
Transcript
The 2025 Printavo salary survey has just dropped and it paints a clear picture of where the industry is headed. 47% of businesses are planning to increase wages by more than 5% and 57% are planning to hire. That’s a major investment in people. But here’s the catch, as labor costs rise and material prices keep climbing as well, ensuring a strong return on that investment is more critical than ever. And unfortunately, most print businesses still struggle to accurately measure quality and productivity to the big levers of profitability. And that’s where workflow automation comes in. Platforms like ZenSmart give you the visibility into the real-time performance of every job, process and person. You get instant insight into efficiency, costs and failures, so you can make decisions based on data, not just gut feel. Because if you don’t measure it, you don’t know it. And if you don’t know it, you can’t improve it. So if you’re planning to invest more in your team this year, make sure you’re also investing in the systems that help them succeed and help you protect your margins. So if you’d like to know about how we can go about helping provide the DNA to let you achieve that as part of your everyday execution, reach out. We’d love to talk with you about it. Thank you.
