Do you know your business’s sweet spot—the product that delivers the highest contribution both per unit and total contribution? Many print-on-demand businesses get lost in averages, missing out on key insights into their true profit drivers. So what’s the alternative? Is there another way of seeing your business beyond running it on the average?
Transcript
Do you have a product sweet spot? Is there a particular product code or a product with specific attributes that represents the peak of profit, the peak of gross contribution for your business, both on a per unit as well as a total contribution basis? Are you able to answer this question? Because in my experience most businesses can’t. Because most print-on-demand businesses have large product portfolios, everything just tends to blur into an average. And I believe that there’s another way to run a print-on-demand business rather than run it on the average. One where actual costs are tied back to individual SKUs and where combinations of product codes and components are clearly understood. If you have that, it enables you to make informed decisions about the right combination of sales, pricing and promotional strategy to run in order to drive your profit a lot harder, as well as lift the performance of under-forming products. So I’m encouraging a more fine-grained approach to evaluating your product portfolio, which gives you a very different type of strategic insight. If you’d like to know more about how we go about making that happen, reach out. I’d love to talk with you about it. Thank you.
