Is your business defined by your product range—or by what you could achieve with the right automation? 🤔 This week, I explore how production automation with ZenSmart can help businesses broaden their horizons, turning core competencies into new revenue streams. Imagine easily expanding into adjacent product lines using existing equipment and expertise. Curious about how automation can redefine your growth potential? Let’s talk!
Transcript
How do you define your core business? Is it based on one production technology to your product line or three do you take a broader competence-based view? In a recent post I discussed how production automation can push a business to reconsider their core identity. The reason is, if you’re growing your product strategy, automation can make the leap into other product lines very accessible. For example, I recently met with a corporate branding specialist who has deep skills in UVLED and dice up at a relatively narrow product range. Taking a business like this and embedding all the business rules into an automation platform makes it trivial to expand into adjacent product categories. In fact, the biggest hurdle is more about training salespeople, changing websites, e-com infrastructure than it is about implementing the manufacturing side. So this week my thought bubble is all about re-evaluating your core product strategy. Could there be a push-out opportunity that is far more accessible than what you might realise? If thoughts like those intrigue you, reach out, we’d love to talk with you about it.
