Blockers and Barriers to Automation? (Video)

< 1 min read

Why is full automation in on-demand production still a rarity? This video uncovers three barriers holding back manufacturers from achieving seamless, interconnected workflows. Explore what is holding many companies back.

Transcript

Very few companies in on-demand production have fully automated. Most automations are piecemeal solutions. It might be automation of pre-press and a couple of workstations that talk to a back-end database, but that’s about it. They see production as a series of separate tasks rather than one big, beautiful, interconnected flow. So what are the blockers? What is stopping a more complete automation of manufacturing? You see three things, and they are one, vision. Most burns see automation as being individual actions at a single workflow stage or a focus on pre-press. The key breakthrough in thinking is to see the factory as a whole and to close out all the black holes. Number two is trust. Choosing to implement a new piece of software has a trust barrier to overcome. Having strong reference sites, therefore, is important. Thirdly, cost. Most businesses see IT projects as being a big dollar spend, but with subscription as a service and monthly-based subscriptions, those issues have largely gone away. So if you want to talk about how automation could reduce your manufacturing costs and take an end-when view and take between 10% and 30% out of your cost structure, reach out. I’d love to share our opinions.

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What’s new in ZenSmart this month Sammy Brent, CIO • 20 June 2026 • We

Find out how ZenSmart can create a smart, flexible manufacturing automation outcome for your business with big reduction to your costs.... or just get some advice!

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We have delivered print on demand automation solutions that have made a profound difference to some of the largest and most diverse factories in the world. Our vision is to make this capability available to all print on demand sites, from photo to merchandise, apparel to giftware – and sites from big to small, without the big up-front price tag. Your success will be our success.

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