𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗻𝘁-𝗼𝗻-𝗱𝗲𝗺𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗻 𝘁𝗿𝘂𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻? 🎁
In this week’s article, I challenge the industry’s standard approach of personalized products delivered in generic packaging. Discover how using customer data and business rule triggers can elevate the entire order experience—through custom upgrades, bonus components, and personalized messaging.
Transcript
Print on demand is defined by flexibility. Every customer, every order is a unique creation. But then the industry treats every order the same, generic packaging and standard unboxing. So why does industry execute this way? It makes no sense. Every customer is unique, every customer has a story, a history that brings them to your store. And if you’re in print on demand, you should have flexibility baked into your DNA. So why does the product get personalised and the order does not? Because if your customer data and your production is structured in the right way, there are three places to personalise. One, customer grades, two, bonus components and three, custom messaging. And what that means is that you can use business rule triggers like it’s the first order, it’s the first repeat order. Total order value has passed $1000 and use those values as triggers to drive what production does. So based on those values, you can upgrade an order from a lower quality paper to a premium one, add a bonus sticker or slip case or wrapping or generate a personalised letter that is added at the scratch. I guess the message is that we are in the personalisation business. So why stop it personalising the product? Let’s personalise the order and make the customer feel special. If you’d like to know how we can help you do that, reach out, I’d love to talk with you about it.
